Blossom Fernandez

We are excited to introduce you to EV engineer Blossom Fernandez. Blossom is, quite simply, a weapon. She’s sharp, driven, and a kindred spirit for anyone who loves motorcycles and motorsport! Just our kinda gal!

Fernandez’s journey from daily rides on a Royal Enfield Thunderbird 500 CC to developing cutting-edge electric vehicle simulations is anything but ordinary. With a strong foundation in electronics and automotive engineering, she now works at the forefront of the EV industry, designing and testing systems that will shape the next generation of sustainable transport.

Beneath Blossom’s technical know-how lies a deeply human drive—to keep learning, break barriers, and help more women see themselves in this high-voltage world of innovation.

In this interview, she shares how curiosity became her compass, how she found her focus in a multidisciplinary maze, and why the confidence to “pet a bison” might just be the secret to thriving in the automotive industry. Now you want to read more!

Please explain your job to us.

I specialise in Electric Vehicle (EV) simulation using MATLAB/Simulink, focusing on model-based design that integrates key components such as the battery, battery management system (BMS), motor, and inverter. 

My work also includes developing user-friendly interfaces for performance analysis, fleet optimisation, and charging solutions. I have hands-on experience with fusion energy projects, DC charging systems, CAN bus diagnostics, and reverse engineering CAN bus networks for vehicles like the Land Cruiser, Hilux, and F-150 Lightning during vehicle evaluations. I’ve also authored functional safety reports for these EVs and contributed to the design of electrical schematics for CAN routing and detailed component block diagrams.

Why does this job/industry get you out of bed in the morning? Where did this passion come from?

It all started when I rode my Royal Enfield Thunderbird 500 CC motorcycle to university every day. That experience sparked my passion for motorcycles, cars, and motorsport. I’ve always wanted to work in motorsport engineering, and this drive led me into the world of electric vehicles. I’ve since volunteered for Formula Student competitions and motorsport events in Sydney, constantly pushing myself to learn something new every day to get one step closer to that adrenaline-filled environment.

What is the pathway to your job?

I hold a Bachelor’s degree in Electronics and Telecommunication and a Master’s degree in International Automotive Engineering. I am currently enrolled in an online postgraduate course in Electric Vehicle Design and Development to continue expanding my knowledge in this fast-evolving field.

What does a typical workday look like?

My work is multidisciplinary and dynamic. On any given day, I might be diagnosing technical issues on EVs or working on one or two projects in parallel, depending on their development stages. This could involve tasks such as developing CAN bus communication, writing vehicle software requirements, conducting vehicle testing on the test ground with evaluation engineers, or working on wiring harness design. I’ve also submitted an expression of interest to support a university student project, which, if approved, will allow me to dedicate a portion of my working week to mentoring and collaboration.

What are some important skills required to be successful in your job?

• Technical Skills: Broad engineering knowledge across electronics, mechanical, electrical, and telecommunications.

• Software & Communication Skills: The ability to communicate complex technical information clearly and to the right audience.

• Soft Skills: Time management, curiosity, continuous learning, and the confidence to advocate for yourself in technical discussions.

  
  

Pivotal moment in your career?

A key turning point for me was finding the area I truly wanted to specialise in. I used to feel lost, constantly jumping between different multidisciplinary tasks. It was through volunteering, attending engineering events, and talking to people in the industry that I gradually realized what truly excites me and where I wanted to focus my career.

One thing the industry can do to make itself more appealing to women?

The industry should offer more hands-on workshops with experienced professionals, hackathons, volunteering opportunities, and project-based collaborations. Mentorship from established engineers is also critical to help women build confidence and develop their skills.

What are some assumptions people make about you and your work?

I’m not sure what assumptions people make, but I do know it took time for me to earn my place and confidently showcase what I could contribute. I was always the person raising my hand for every task, eager to learn and try new things. People began to truly understand what I do when I learned how to explain it in the simplest, most relatable way. I enjoy those moments when others genuinely celebrate my progress.

What is the best piece of advice you have ever received?

The best advice I ever received came from myself: Never stop learning and stay curious.

What is your advice to young women considering a career in the automotive industry?

Go out there and achieve your potential. Your male colleagues often have the confidence of someone who thinks they can pet a bison—so back yourself just as much.